User Experience, Strategist, and Consultant in San Diego, California
Frank is a San Diego-based User Experience Strategist, Creative Problem-Solver, and Entrepreneur. He has worked in the web and interactive industry since 1999, and he has a Masters of Science degree from Purdue University. Frank has been involved with design and user experience efforts on projects for Fortune 100 companies, US Federal agencies, and with budgets of over $12 million. Prior to going the entrepreneurial route, he managed a 35+ person department of User Experience Architects, User Interface Designers, Icon Designers, and Usability Research experts, at a billion-dollar software company. Related to lean / agile methodologies, Frank is a Certified Scrum Master (CSM) and Certified Scrum Product Owner (CSPO).
From his 19 years in the industry, he has experience with: Brainstorm Facilitation, UX Strategy / UX Design, Design Thinking / Creative Problem-Solving, Information Architecture, Affinity Diagrams / Card Sorting, Interaction Design, UX Storyboarding, Wireframes / Interface "Blueprints," Workflow Diagramming, Rapid Prototypes (HTML, CSS, jQuery), Personas / Target Audience, Usability Research (Ethnography), User Stories / Scenarios, UX Design Audit / Heuristic Evaluation, and User Research.
He enjoys seeking a balance between what functionally works well and what is aesthetically inspirational, while identifying, for the primary target audience, the key information they need to have a useful, usable, and delightful experience.
Purdue Alumni Association, San Diego Alumni Chapter, Co-Director of Membership Development (Jan 2018 – Present)
Startup San Diego, Culture Committee Volunteer (Nov 2017 – Present)
Publications & Presentations
Garofalo, F. (2018, June). Idea Generation and Evaluation Workshop. San Diego Startup Week hands-on workshop, posted at https://www.slideshare.net/fgarofalo/idea-generation-and-evaluation-workshop-102993189
Garofalo, F. (2017, November). A Tech Entrepreneur's Guide to User Experience. Garofalo UX: Signature UX blog, posted at https://signatureux.garofalostudios.com/75a53adc3510
Garofalo, F. (2017, August). Brand, Color Theory, & Accessibility. Garofalo Studios: Signature UX blog, posted at https://signatureux.garofalostudios.com/b68dec9b0fe3
Garofalo, F. (2017, August). The Business of UX -- Being a Designer Is Not Enough. Presented at SoCal UX Camp 2017 in Irvine, California; slides: https://www.slideshare.net/fgarofalo/the-business-of-ux-being-a-designer-is-not-enough
Garofalo, F. (2016, November). Enterprise UX -- Design Leadership within the Enterprise, Harmonizing multiple trains, moving on multiple paths. Garofalo Studios: Signature UX blog, posted at https://signatureux.garofalostudios.com/fca986e2b0b7
Garofalo, F. (2017, November). Enterprise UX -- Increasing User-Centered Design within the Enterprise. Garofalo Studios: Signature UX blog, posted at https://signatureux.garofalostudios.com/e205f929e437
Garofalo, F. (2017, November). Enterprise UX — Birds of a Feather Flock Together. Garofalo Studios: Signature UX blog, posted at https://signatureux.garofalostudios.com/f50e2781d9f8
Garofalo, F. (2010, August). User Interfaces for Simultaneous Group Collaboration through Multi-touch Devices. Purdue University, Master of Science research. Posted at http://docs.lib.purdue.edu/techdirproj/19/#!