Portfolio
Corporate Web Content Strategy
An international manufacturing company was seeking to overhaul the web content on their corporate website.
Screen captures of the system have been stylized for confidentiality.
Challenge
The client faced the challenge of managing a vast volume of product categories, each containing numerous products tailored to distinct sales markets. The primary goal was to increase qualified sales leads while delivering tailored messaging to each industry segment for the respective products.
Solution
Garofalo UX partnered with the Client to re-envision their web content strategy with a focus on tailored messaging to increase qualified sales leads:
- Identified Persona / Target-Audiences with Prioritization: Developed a prioritized list of user personas based on key industry segments and market needs.
- Competitive Analysis: Conducted an in-depth analysis of competitors to benchmark best practices and identify differentiation opportunities.
- Collaborative Workshops: Facilitated a series of workshops with internal stakeholders representing various product groups and industry segments to align objectives and refine messaging.
- Content Creation within Wireframes: Crafted web content within low-fidelity wireframes designed to optimize user flows and focus on generating qualified sales leads. The content was based on insights gathered during collaborative workshops and tailored to the unique needs of each audience
Deliverables
- User Experience (UX) Strategy: A strategic approach to align website goals with user needs.
- Persona / Target-Audience Identification: Defined and prioritized audience segments.
- Competitive Analysis: Insights into competitors’ strategies and opportunities for differentiation.
- Internal-Stakeholder Research Interviews: Key findings from stakeholder perspectives.
- Empathy Mapping: Visualized user emotions and pain points.
- Journey Mapping: Charted user interactions across touchpoints.
- Information Architecture: Organized content for intuitive navigation.
- Interaction Design: Defined interactive elements for user engagement.
- Low-Fidelity Wireframing: Prototyped layout and structure.
- C-Level Executive Presentations: Delivered polished presentations summarizing findings and strategies for leadership review.