Portfolio
User Experience (UX) Audit
A comprehensive UX audit for two real estate marketing websites, including a color palette and accessibility assessment.
Challenge
A client requested an independent User Experience (UX) audit of two real estate marketing websites. The goal was to evaluate the usability and design of both sites, provide comparative insights, and suggest actionable improvements. At the time of the audit, the client did not disclose their association with either site, ensuring impartiality in the evaluation.
Solution
Garofalo UX conducted a detailed audit focusing on key aspects of user experience, usability, and accessibility. The approach included:
- Color Palette & Accessibility Assessment: Evaluated the visual design and ensured the color palette met accessibility standards, focusing on contrast and readability.
- User Experience & Usability Audit: Identified strengths, weaknesses, and opportunities for improvement in site navigation, content presentation, and interaction design.
- Comparative Analysis: Provided a side-by-side comparison of the two sites, highlighting user experience best practices and gaps in each.
Deliverables
- UX Audit Report: A comprehensive report summarizing the findings, recommendations, and visual enhancements for both websites.
- Color Palette Assessment: Suggestions for improving accessibility and aligning the design with user-friendly standards.
- Actionable Recommendations: Clear, prioritized steps for enhancing usability and user satisfaction.