Portfolio
User Experience (UX) Audit
A User Experience audit of a consumer-focused software-as-a-service platform in the energy conservation industry.
Challenge
The client, a company in the energy conservation industry, requested a comprehensive User Experience (UX) audit for their existing consumer-focused software-as-a-service (SaaS) platform. The feedback they had received indicated that certain parts of the system were difficult to use, leading to frustration among new users and limiting the ability of existing users to access more advanced analytics. The client’s goal was to identify and implement solutions that would improve the usability of the platform, enhance the user experience, and streamline the onboarding process for new users, while also catering to the needs of experienced users seeking advanced features.
Solution
Garofalo UX conducted a thorough UX and usability audit to assess the existing platform and identify pain points for both new and advanced users. The audit focused on improving navigation, onboarding workflows, and overall ease of use for the platform. Key areas of focus included:
- User Onboarding: Streamlining the onboarding process for new users to ensure they could quickly understand and start utilizing the platform’s core features.
- Advanced User Experience: Optimizing the experience for existing users who wanted to access advanced energy conservation analytics, making it easier for them to navigate to more complex tools and data.
- Usability & Interface Review: Identifying friction points in the user interface that were causing confusion or inefficiency, and suggesting improvements for a smoother, more intuitive experience.
Deliverables
- UX Audit Report: A detailed assessment of the existing platform, including a review of the system’s user interface, user flows, and usability.
- Actionable Recommendations: Suggestions for improving user onboarding, simplifying complex workflows, and enhancing the overall user interface to make it more user-friendly and intuitive for all user levels.
- Prioritized Enhancements: A roadmap with prioritized actions, from quick wins to long-term improvements, to improve user experience and usability.