Garofalo UX

User Experience (UX) Workshop

for Corporate Website Redesign

Re-envisioning a corporate website to better communicate with key audiences and drive qualified sales leads.

Note: Pictures have been stylized to protect confidential and/or proprietary information of the client.

Challenge

A multimillion-dollar company sought to redesign its corporate website to better address the needs of its evolving target markets. While the company had a high-level understanding of its audience segments, the descriptions for each were vague and lacked depth. Proposed messaging and trending industry topics were contributed by the sales team but required validation. The company aimed to transition its customer base to new markets and needed a cohesive, user-centered strategy for its web presence to increase qualified sales leads.

Solution

Garofalo UX conducted an immersive UX Workshop to align the company’s goals with its audience needs and create a solid foundation for the redesign.

The workshop focused on:

Audience Segmentation: Defined detailed personas for each audience segment, capturing their needs, goals, and behaviors.
Empathy Mapping: Created empathy maps for each persona to better understand their challenges, emotions, and motivations.
Journey Mapping: Charted the customer journey for each persona, highlighting touchpoints, pain points, and opportunities for engagement.
Messaging Alignment: Developed a framework to align persona needs with the company’s proposed messaging and key industry trends.
Information Architecture: Created a clear and intuitive navigation hierarchy to support the personas’ workflows and information-seeking behavior.

Deliverables

User Experience Workshop & Brainstorm Facilitation: Conducted collaborative sessions to gather input from stakeholders and validate insights.
User Experience (UX) Strategy: Provided a roadmap to align the website’s design and content with user and business goals.
Information Architecture: Designed a scalable and user-friendly navigation structure for the corporate website.

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