About
Have delightful experiences.
Who We Are
Garofalo UX is a user experience (UX) strategy and creative problem-solving consulting agency dedicated to helping organizations craft engaging and innovative experiences.
With over 26 years of expertise in the web industry, Garofalo UX was established in July 2016 and is headquartered in downtown San Diego, California. Our team specializes in Enterprise UX, designing intuitive workflows for complex systems. We’re often described as providing “User Experience as a Service (UXaaS),” delivering tailored solutions for businesses navigating intricate digital landscapes.
Garofalo Enterprises, Inc., dba Garofalo UX, is an IRS-verified S-Corporation small business. As a privately owned and operated entity, we prioritize the needs of our clients over the demands of outside investors, stockholders, or venture capitalists.
At Garofalo UX, we’re committed to creating human-centered solutions that empower organizations and elevate user experiences.
People. Place. Processes. Purpose.
Our Vision
To increase the quality of life for people who use technology.
Our Mission
Helping organizations to create engaging and innovative experiences, with an emphasis on Enterprise & StartUp Tech organizations.
Our Leadership
Frank Garofalo
Frank Garofalo, Principal Consultant at Garofalo UX, has been shaping the web and interactive industry since 1999. With a diverse professional background, Frank has worked with renowned organizations such as Esri, The Walt Disney Company, Bank of America, Cyber View, and Garmin. His experience spans a wide range of industries and project scales, from Fortune 50 companies to U.S. federal agencies, managing budgets exceeding $12 million.
Highlights of Frank’s Career:
- Leadership Excellence: Directed a 35+ member department of User Experience Architects, User Interface Designers, Icon Designers, and Usability Researchers at a billion-dollar software company.
- Entrepreneurial Vision: Founded Cyber View, a web design and interactive solutions agency, in 1999. Later, founded Garofalo UX in 2016.
- Academic Achievements: Earned a Master of Science in Computer Graphics Technology from Purdue University.
- Innovation in Technology: Filed a provisional U.S. patent (#62/327,354) in April 2010 for a multi-touch hardware device developed as part of his graduate research.
- Agile Expertise: Certified Scrum Master (CSM) and Certified Scrum Product Owner (CSPO), demonstrating his commitment to agile methodologies and effective team collaboration.
Frank’s expertise in user experience strategy, enterprise systems, and design innovation continues to drive impactful solutions for Garofalo UX’s diverse client base. His leadership and passion for creating exceptional user experiences are at the heart of the company’s success.
Our Advantage of Being Industry Agnostic
At Garofalo UX, we pride ourselves on being industry agnostic—a unique advantage that enables us to deliver innovative user experience solutions tailored to a broad spectrum of industries. Our expertise is not limited by a singular focus, allowing us to adapt, learn, and apply insights across diverse domains. This flexibility translates into fresh perspectives and best practices that drive impactful results for our clients.
Professional Experience Across Industries
Our consultants have successfully contributed to projects spanning:
- Business: Collaborations with Fortune 50 enterprises, banking and financial institutions, manufacturing, recruiting, real estate, wineries, small businesses, and start-ups.
- Education: Enhancing experiences for higher education institutions.
- Entertainment: Delivering UX solutions for gaming projects.
- Government: Supporting federal, state, and local agencies in facilities, public works, and beyond.
- Healthcare: Improving doctor-patient interactions, medical SaaS platforms, and reporting systems.
- Health and Human Services: Developing systems for public health and human services sectors.
- Natural Resources: Advancing UX for agriculture and water management.
- Public Safety: Innovating for emergency/disaster management, national security, law enforcement, and wildland fire management.
- Technology: Designing intuitive systems for artificial intelligence (AI) applications.
- Transportation: Enhancing usability for railways, ports, maritime operations, and public transit.
- Utilities and Communications: Creating user-friendly platforms for electric, gas, water, and wastewater services.
Why Being Industry Agnostic Matters
- Cross-Industry Insights: We bring lessons learned and best practices from one domain to inspire solutions in another.
- Adaptability: Our team is equipped to quickly understand unique challenges, systems, and user needs in any sector.
- Creative Problem Solving: Exposure to varied industries fosters out-of-the-box thinking, ensuring our designs are innovative and impactful.
With experience across such a broad spectrum of industries, Garofalo UX delivers unparalleled versatility and a depth of knowledge that empowers organizations to create engaging, user-centric experiences, no matter their field.
Our Four Pillars
Collaborative Ideation
Connecting people together to unleash big ideas, smart ideas, fun ideas, bold ideas, and even challenging ideas. It's amazing to see how even a goofy idea from one person, can spark an idea of brilliance from another.
Creative Innovation
Balancing "go big or go home" with "keep it simple." Challenge the norm with new perspectives. In the words of Albert Einstein, "there is always a better way to do it, find it."
Informative Research
Embrace agile research methods to make informative decisions. Identify who your target audience is and determine what resonates with them.
Inspiring Perspiration
Then it comes down to hard work with determination and reliability. Iterating to be nimble and adapt to changing environments.